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Research, Strategy and Analytics Directorate

Overview

  • Function: Conduct research to understand target audiences, cultural contexts, and the effectiveness of evangelism efforts. Utilize data to inform decision-making and optimize Project Return’s strategies.
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  • Deliverables:
    • Cultural studies and reports on target regions.
    • Data analysis on the reach and impact of evangelism efforts.
    • Recommendations for optimizing Project Return’s outreach strategies.
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  • KPIs:
    • Quality and relevance of research reports produced.
    • Actionable insights derived from data analysis.
    • Measurable improvements in outreach effectiveness based on research findings.
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